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The UK's official population in 2011 was - 62,698,362.  On Dec 31st 2011, There were 30,470,400 UK Facebook users.  That's a 48.6% penetration rate (source).  On average, facebook users spend 30 minutes a day on the site.  If you don't have a facebook page for your business, you're missing out on a range of opportunities.  Visit our facebook business page for some simple instructions on how to set one up and begin engaging with your customer base.